function generateAddress( alias, label ) {
 	var root = 'reincubate.com';
	document.write( '<a href="mailto:' + reverse(alias) + unescape('%40') + root + '">' + label + '</a>' );
}

// Reverse string
function reverse( data ) {
	var output = '';
 	for( i = 0; i <= data.length; i++ )
 	output = data.charAt (i) + output;
 	return output;
}